The Importance of SEO (Search Engine Optimization) for your Business


SEO (search engine optimization) Strategies

Getting your website to rank on a search engine like Google isn’t just luck, good SEO plays a very important part. Having an SEO strategy to show up in Google search results is imperative. Every single site on the web is aiming for the same goal, maximum visibility, maximum site traffic and maximum sales from people searching on Google.

Whether you own a Shopify, eBay eCommerce site or site to promote your business or blog, to get results and for search engines to find you, SEO marketing is the only way. Being on the first page of a Google search engine results page is what every business strives to achieve. Achieving a good ranking on Google is not impossible but can be very time-consuming.

If relevant marketing and quality keyword content SEO is not thought about, it’s likely a page will never show up on a search engine’s first page or in any search. How many people scroll past the first page on Google, lets’s be honest, not many if any!

If you don’t have any SEO marketing and a keyword-rich title & content you’re not doing yourself or your business any favours.

To help guide you, this article will bring attention to certain factors regarding good SEO & marketing to help your website show up on a google search.

Getting the basics right

Here are a few major strategy factors as a site owner you need to get right to rank on a google search and attract search traffic to your pages.

  • SEO Keyword research
  • Target specific SEO keywords
  • On-page SEO
  • Relevant SEO content
  • Link building
  • Technical SEO

Competitive advantage

It’s a well-known fact a business that spends money on SEO & marketing will get much better page hits & results than a company that doesn’t. It’s estimated a business ranking on Google’s first page gets 90% more traffic. One thing is for sure, you would be crazy not to want to be on a Google search first page.

In essence SEO (search engine optimization) and keyword-relevant content along with marketing is crucial for website pages to rank on Google’s search engine.

Build trust & Credibility

Establishing your business in today’s marketplace involves many factors. For one having a site that’s easy to navigate pages with relevant content to the products sold is key. Getting noticed by a Google search engine does not happen overnight, it will take time. It’s the same with anything trust & credibility is has to be earnt, it’s not a god given right.

Having a good strategy for marketing and search engine optimization (SEO) will bring results and pages will start to rank on google. SEO is an ongoing process that needs to be tweaked and adjusted in a forever-changing marketplace. 

Creating a good user experience

Google has learnt to understand the behaviour of people when visiting a site. If people are just clicking through pages, obviously there is nothing of interest. Google works with a behaviour algorithm and if a page is not relevant to what people are searching for, it will rank your site lower in the results.

Search engines want to bring people to your pages for the exact word search. Having relevant pages is imperative for results, also your site content has to be relevant to a search enquiry. This is achieved by having relevant SEO keyword-rich content and SEO-relevant marketing are the main factors.

It’s no good driving search traffic to a site if the site it’s driven to is irrelevant. It’s just a waste of everybody’s time and google will notice and ranks the pages and website down.

Local Searches

Most people search for a product or service in their local area. Local SEO is aimed at this market, you want people to notice you. Having an SEO marketing strategy to target a local audience will increase transactions.

Creating quality local SEO for search engines to crawl and rank your pages in your local area is one of the best SEO marketing tools. Also using social media for marketing and promoting your website will have a positive impact, some platforms offer PPC and paid ads to entice potential customers.

Flow Metric Scores in connection with SEO

Flow metric scores are used to check the performance of a page or pages on a site in relation to a google search. Factors to increase flow scores require excellent SEO marketing and producing good quality content.

Topical Trust Flow in connection with SEO

Tropical trust flow is a metric for deciding how trustworthy a link is, the higher the trust flow the more the site is trusted. It’s based on the quality of back-links, the higher the score the more a page is ranked on a google search.

Ways to improve topical trust flow with SEO

  • Link up with high-quality websites with a quality keyword-rich SEO blog post
  • Always check the credibility of any back-links
  • Build links on your site internally as well as outside links

The main advantage of trust flow is the ability it has to boost the ranking of a site in a google search, which is what we all want. There are tools available such as an SEO backlink checker and tools that can index unique URLs

The importance of well written SEO Quality Content

Writing quality SEO keyword-rich content helps to build backlinks, google respects high-quality SEO content & backlinks. Google will see that the site has credibility & trust. The more quality backlinks a site has the higher the site will rank on a google search result.

A quality content writer will understand the importance of SEO (search engine optimization). SEO Content writers write content that’s informative as well as relevant to a page.

Relevant Content

As a guide, SEO-friendly content, such as a page title and page content needs to be written with relevant keywords that will help search engines rank pages higher in Google.  Content written should not be keyword stuffed as that will have the opposite effect.

Whether you write a blog or page content, SEO & marketing are the main ingredients needed. Spending time doing research are factors that need to be considered. A well-written blog with a great title or two works well when guys search on google. 

Available Tools

If you have the time to do your own SEO, there are available plenty of free-to-use SEO tools online for tracking keywords and generally testing your site.

Backlink Checker

This tool can provide link-building opportunities and can also let you know if you have poor-quality sites linking to your pages. A back-link checker spies on what a competitor is doing such as the number of links, anchor title text used and page ranking.

90% of current websites get hardly any views, if your content isn’t getting any views, nobody will want to link to it. When creating content you should consider relevant keywords that will rank pages higher to attract links to and from your site. Search engines such as google love sites with relevant back-links

URL’s Checker

There are URL versifiers that will crawl a site checking URL’s make sure the link is not dead. They will also produce results such as unique URLs crawled & unique URLs found. 

It’s a good strategy to keep abreast of a competitor’s links and backlinks, also keeping an eye out for any lost link or a new link to a page keeps you updated.

It’s good to self-check your website, check every page link works and delete a link that does not work. When it comes to marketing and SEO a lot more care needs to be taken. If SEO or marketing is done incorrectly you could end up doing more damage than good, which is not what you want.

How to search for SEO relative Keywords

There is web-based software available to help find a keyword to help people find your site whilst having a search. Will it suffice in driving free search traffic, honestly no, it’s a start and every little bit helps. To get the best results, employ a digital marketing agency who are expert in search engine optimization (SEO) will bring better results. 

Need help with SEO or WordPress?

If you need any sort of help regarding the content of your WordPress website and or SEO. Byzz Plus is here to support your business. With our proven premium SEO marketing strategy in place, we can guarantee you results.

At ByzzPlus we all work as a team to guide our clients through the mined field that is keyword-relevant content & SEO. We actually want every business to succeed and we strive hard to achieve this with our marketing and SEO tried and tested strategies.

Where ever you are in the world our English-speaking manager & staff are here to guide you through the complex world of SEO & SEO marketing. We want to guide & help your company show up on search engines such as Google.

As an award-winning SEO Marketing agency we know we can make a difference. To find out more about our SEO & marketing strategies. Please contact us either using our website contact page or give us a call.

We look forward to working with you.


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