Microsoft (Bing) Ads
Microsoft Bing Ads places your business at the top of Bing search results, driving targeted traffic and conversions with pay-per-click efficiency.
Our Microsoft (Bing) Ads Services
Microsoft Ads is a robust solution allowing businesses to connect with customers through targeted ads on Bing and the Microsoft Advertising Network. By crafting engaging ad copy, choosing relevant keywords, and optimising landing pages, we boost your online visibility and drive immediate traffic.
Customised Ad Strategy
We develop a bespoke Microsoft Ads strategy aligned with your unique business goals, target audience, and budget to maximise your advertising impact.
In-Depth Keyword Research
Our team conducts comprehensive keyword research to identify high-intent search terms your potential customers use on Bing and partner sites.
Persuasive Ad Copywriting
We create compelling, click-worthy ad copy that highlights your unique selling points and drives engagement within the Microsoft Ads ecosystem.
Campaign Setup & Structuring
Expert setup and structuring of Search, Audience Network, and Shopping campaigns for optimal performance and easy management on Microsoft Ads.
Advanced Audience Targeting
Leverage unique Microsoft Ads targeting options, including LinkedIn Profile Targeting, in-market audiences, and custom lists to reach your ideal customers.
Landing Page Optimisation
We ensure your ad clicks lead to optimised landing pages that provide a seamless user experience and are designed to convert Microsoft Ads traffic.
Bid & Budget Management
Strategic bid management and budget allocation to ensure your advertising spend on Microsoft Ads delivers the best possible return on investment.
Performance Tracking & Reporting
Detailed, transparent reporting on key Microsoft Ads metrics, including clicks, impressions, CTR, and conversions, using UET tagging and analytics.
Continuous A/B Testing
Ongoing A/B testing of ad copy, keywords, bids, and targeting options within Microsoft Ads to continually refine and improve campaign results.
Proven Microsoft Ads Framework
To Reach Untapped Audiences
We’re an award-winning agency specialising in Microsoft Ads strategies that tap into a unique demographic, deliver immediate visibility, and provide a strong return on ad spend.
Our Reviews
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Contact Us Today!
Let’s talk strategy. Fill in your details, and one of our PPC specialists will explore how we can drive targeted traffic and boost your ROI on Bing.
1
Research
Create a Microsoft Ads account: This tool enables you to manage your advertising campaigns and display ads in Bing search results and across the Microsoft Advertising Network. By targeting specific keywords and setting your budget, you can enhance visibility and drive targeted traffic to your website.
2
Creation
Optimise your Microsoft Ads campaigns: Ensure your ads include relevant keywords, engaging ad copy, and effective call-to-action phrases. We also recommend directing customers to dedicated landing pages and encouraging them to leave online reviews to enhance conversion rates.
3
Maintenance
Monitor your results: Use tools like Microsoft Ads and Microsoft Advertising Intelligence to track your campaign performance. This enables you to refine your strategy, optimise ad spend, and capitalise on opportunities to enhance your campaign effectiveness and drive better results.
Don’t wait—Tap Into the
Bing Network Today!
There’s no time like now. Share your advertising goals, and we’ll pinpoint Microsoft Ads improvements to help grow your business and reach a valuable new audience.
Services That Take Your Microsoft Ads To The Next Level
Effective Microsoft Ads strategies boost visibility on Bing, helping customers find you easily while increasing conversions and overall performance.
SEO
SEO is a strategy to improve a website’s visibility in unpaid search results by optimising content, structure, and relevance to attract more traffic.
Content Marketing
Great SEO starts with great content. From website copy and blog posts to knowledge hubs and outreach, our expert writers and creative PR team cover it all.
Email Marketing
Email marketing turns your SEO traffic into conversions by using targeted automation, exclusive discounts, and abandoned cart recovery.
Paid Media
Amplify your SEO traffic with targeted PPC. Our proven PPC strategy maximises leads and sales within your budget.
FAQs
More questions about Microsoft (Bing) Ads? We’ve got the answers here.
Our Microsoft Ads services cover the full campaign lifecycle—from account setup and keyword research to ad creation, audience targeting, bid management, and continuous optimisation. We tailor strategies specifically for Bing’s audience and provide detailed performance reports to ensure your campaigns are cost-effective and results-driven.
Yes—Microsoft Ads can be a highly effective complement to Google Ads. Bing’s audience tends to have strong purchasing power, and there’s often less competition, which means lower cost-per-click (CPC). Running ads on both platforms helps you capture a wider audience and improve overall visibility and ROI.
Microsoft Ads generally require a smaller budget than Google Ads due to lower competition. We’ll recommend a spend that aligns with your goals and industry, and ensure that every pound is used efficiently to maximise return. It’s a smart way to extend your reach without significantly increasing your ad spend.
Request your free marketing review today!
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