From Invisible to Industry Leader: How Pure Peptides UK Achieved a 34x ROAS and 202% Revenue Growth

case studies • ecommerce • organic • sectors • services

34x

ROAS

202%

Revenue Growth

621%

Traffic Increase

Summary

In the fiercely competitive world of research peptides, Pure Peptides UK was grappling with invisibility online despite offering premium, high-quality products for scientific research.

Partnering with our agency, we deployed a multifaceted SEO strategy that propelled them from obscurity to dominance. The results speak volumes: a staggering 34x return on marketing spend (ROAS), 202% year-over-year (YOY) revenue growth, and a 621% surge in organic traffic.

This case study unveils how we transformed their digital presence, capturing high-intent buyers and securing top Google rankings in a niche demanding precision and authority.

The Challenge

Pure Peptides UK, a leading B2C eCommerce provider of research peptides, had built a reputation for unparalleled product quality and purity. Their offerings—sourced meticulously for scientific and investigative purposes—were second to none. Yet, in the vast digital landscape, they were virtually invisible. Struggling to break onto Page 1 of Google for key search terms, they watched helplessly as competitors dominated the rankings and siphoned market share. Their website, though functional, failed to convert visitors into purchasers, plagued by technical glitches, broken links, and a lack of optimised content that resonated with researchers seeking specific peptides.

The frustration was palpable: high-quality inventory sat unsold, organic traffic trickled in at a dismal rate, and sales stagnated. With the life sciences industry evolving rapidly, Pure Peptides UK risked being left behind. They needed a strategy not just to survive, but to conquer—a hero’s call to reclaim their rightful place as an industry leader.

The Business

Pure Peptides UK is a premier eCommerce brand specializing in the supply of high-purity peptides strictly for research purposes. Operating in the B2C Life Sciences and investigative research sector, they are committed to providing laboratory-grade products verified for excellence and consistency.

The Goal

The objective was to turn the online website store into a high-performing revenue engine. Specific targets included outranking major competitors, owning visibility in AI-powered search, and surpassing organic traffic goals by over 500% while positioning the brand as the dominant authority in the UK peptide market.

The Strategy

Our approach reframed Pure Peptides UK’s journey from underdog to frontrunner, drawing on a robust, data-driven strategy anchored by three core pillars, augmented by forward-thinking AI optimisation. We didn’t just tweak; we overhauled their online ecosystem with surgical precision, ensuring every element aligned with the “research only” ethos of the peptide sector.

Step 1: Intent-Based Content Strategy

We discarded the scattershot approach of generic blogging, which had yielded minimal returns. Instead, we honed in on high-buying-intent keywords—those phrases researchers use when they’re ready to procure. Through meticulous keyword research, we identified terms like “gnrh triptorelin 100mcg” and “n acetyl semax,” crafting content that addressed pain points, provided in-depth educational value, and guided users seamlessly towards purchase. This was authoritative, E-E-A-T-compliant material that positioned Pure Peptides UK as the go-to source for peptide research needs.

Step 2: Authority Link Building

In a sensitive niche like research peptides, domain trust is paramount. We launched a targeted backlink campaign, securing placements on high-authority sites within the life sciences and scientific communities. No shortcuts or spammy tactics—only ethical, value-driven outreach that earned links from reputable journals, forums, and industry influencers. This bolstered their domain rating, signalling to Google that Pure Peptides UK was a credible player worthy of top rankings, allowing us to establish unassailable authority.

Step 3: Technical Rigor & AI Optimization

We instituted rigorous site audits to eradicate broken links and optimise load times. To future-proof visibility, we optimised for AI-powered search engines like Perplexity and ChatGPT. Leveraging E-E-A-T principles, we enriched content with citations from scientific sources and implemented advanced Schema markup for products and FAQs. This enabled AI models to parse and recommend Pure Peptides UK’s offerings accurately through entity-based optimisation and conversational query targeting.

"Partnering with this agency was a game-changer for Pure Peptides UK. Their strategic overhaul turned our online presence from a whisper to a roar, delivering results that exceeded our wildest expectations."

Mark Wilder

Founder, Pure Peptides UK

The Results

The transformation was nothing short of revolutionary. Pure Peptides UK didn’t just grow—they exploded onto the scene, claiming dominance in a cutthroat market. These metrics weren’t anomalies; they were the direct outcome of our aggressive, precision-engineered strategy. Revenue skyrocketed as high-intent traffic flooded the site, converting researchers into loyal purchasers.

Result 1:

Market Dominance & Visibility: We achieved rankings for over 8,000 keywords, securing the #1 spot for “gnrh triptorelin 100mcg” and Top 5 positions for high-volume terms including “n acetyl semax,” “vilon,” “thymalin,” and “peg mgf.”

Result 2:

Exponential Sales Growth: The campaign delivered a staggering 1,079% increase in total purchasers (growing from 1,887 to new heights) and a 202% year-over-year revenue increase, resulting in a 34x return on marketing spend.

Result 3:

Traffic & Future-Proofing: A 621% surge in organic traffic led to 304,000+ total views. By integrating AI-discovery tactics, we have positioned the brand at the forefront of Generative Search (SGE), ensuring they capture the next wave of researchers in an algorithm-led world.

Don’t wait—Boost Your

Engagement Today!

There’s no time like now. Share your goals with us, and we’ll pinpoint email marketing improvements to help grow your business and connect with your audience.